Which Water Filter Brands Should Orlando Residents Consider?

Orlando-area residents researching water filters typically end up choosing between two paths: a ship-to-you brand ordered online and installed without a technician, or a local company that tests the water and installs a system in the home. The brand list below isn’t from a resident survey; it reflects the names that come up most often in retail listings, product reviews, and Central Florida service directories, grouped by what each one actually is:

• Primarily tankless under-sink RO or carbon systems (ship-to-you): Viomi, Waterdrop, iSpring
• Basic carbon pitchers and faucet filters (ship-to-you): Brita, PUR, ZeroWater, Clearly Filtered
• Primarily tank-based under-sink RO systems (ship-to-you): APEC, Aquasana
• Local install brands: Culligan, Kinetico (through dealers like Orlando Water Inc), RainSoft, and EcoWater, alongside independent multi-brand installers such as Southeast Water

Which path makes sense depends less on brand reputation and more on what’s actually coming out of the tap, and that varies more within the Orlando area than most guides acknowledge. This article focuses on two major systems, OUC and OCU, but surrounding municipalities also operate separate water systems of their own.

Whose Water Are You Actually Drinking? OUC vs. Orange County Utilities

“Orlando tap water” isn’t a single water supply. The Orlando Utilities Commission (OUC) serves the city of Orlando and parts of unincorporated Orange County, while Orange County Utilities (OCU) serves other unincorporated communities around the city, including areas like Dr. Phillips and Hunters Creek that residents commonly describe as “Orlando” even though they’re outside city limits and on a different water system. Lake Nona is a separate case: it’s actually within Orlando’s city limits, so a Lake Nona address may well be on OUC’s system rather than OCU’s, and the same water-bill check described below is the reliable way to confirm which utility serves a specific Lake Nona property. Both utilities draw from the same regional groundwater source, but they don’t report identical numbers, and one specific water quality issue below shows up in OCU’s service area and not in OUC’s.

Before filtering anything, it’s worth checking which utility’s Consumer Confidence Report actually applies to your address. Here’s how to confirm it:

1. Check a recent water bill. This is the fastest way to confirm, since it names the provider directly.
2. No bill on hand? OUC publishes a service-area map on ouc.com, linked from its “Start, Stop, or Move Service” account page, but treat it as a general territory guide rather than a precise, current boundary line, since the map itself is marked “Revised: October 2013.”
3. Call to confirm a specific address. Use OUC customer service by phone for OUC accounts, or contact Orange County Utilities directly through ocfl.net for properties outside city limits. For OCU accounts specifically, call OCU’s Water Division at (407) 254-9850 or email Water.Division@ocfl.net to confirm whether the address is served by the West Service Area (which includes the Malcolm Road and County Road 535 facilities discussed in the PFAS section below), since OCU doesn’t publish a self-service address lookup for that.

Either route is worth taking before assuming any specific water-quality number below applies to a given address.

Quick Decision Guide: What to Buy Based on Your Situation

Start with whichever line below matches your household, then use the sections further down for the prices, certifications, and test data behind each recommendation.

• Only complaint is a faint chlorine taste, no PFAS or hardness concern: A pitcher or faucet filter (Brita, PUR, ZeroWater, or Viomi’s own Inno Pitcher), or a low-cost under-sink carbon system like Viomi’s, covers this at the lowest cost.
• Main concern is trihalomethanes (TTHM) specifically, among the disinfection byproducts covered below: PUR’s RF-9999 faucet filter carries the clearest certified reduction claim for TTHM among the ship-to-you options in this article.
• Served by OCU’s West Service Area (Malcolm Road, County Road 535) or supplied by the City of Winter Garden, and want PFAS-specific filtration, with or without remineralization: Waterdrop’s G3P800 publishes an IAPMO-certified, model-specific PFOA/PFOS reduction claim; iSpring’s RCC7AK-UV doesn’t carry that certification despite some listings marketing PFAS reduction. Viomi’s V6 PRO/Viomi V8 PRO (RO only) carry SGS-tested PFAS/PFOA/PFOS reduction data, and the Viomi M1 (RO plus remineralization) covers the same PFAS/lead reduction on top of adding minerals back in. For APEC, confirm the specific model’s certification scope before relying on a PFAS claim.
• Concern is scale buildup on fixtures, a water heater, or appliances rather than drinking water: That’s a whole-house hardness issue no point-of-use filter solves. A local installer (Culligan, Kinetico, RainSoft, EcoWater) or a standalone whole-house softener is the right category to look at instead.
• Renting, or don’t want to drill into a countertop: A pitcher needs no installation at all; a faucet-mount filter needs no drilling but does screw onto the existing faucet; if you’re considering an under-sink system, such as Viomi’s own carbon filtration system, check for an existing spare faucet hole first.

The rest of this article covers, in order: what’s actually in Orlando-area tap water, the specific ship-to-you and local-install brands that address each issue, a side-by-side comparison table, and an FAQ.

What’s Actually in Orlando-Area Tap Water

The source is a protected aquifer, not surface water. Both utilities draw from the Floridan Aquifer system, OUC specifically from the Lower Floridan Aquifer, a quarter-mile-deep reservoir fed by rainwater that filters through hundreds of feet of sand and rock before it’s pumped out. Both utilities describe the Floridan Aquifer as a high-quality source that generally requires limited treatment beyond aeration and disinfection before it reaches the distribution system.

It’s chlorine, not chloramine. A lot of online water-quality summaries describe Orlando as a chloramine city. According to OUC’s own 2025 Water Quality Report, that’s incorrect for OUC’s system: all seven of its water plants use ozone treatment first (to handle taste, odor, and hydrogen sulfide), then add sodium hypochlorite, a chlorine-based disinfectant, as the residual required by law to keep water safe through the distribution system. OUC’s website FAQ states directly that it does not use chloramine. The distinction matters for filter shopping, since chloramine typically requires a catalytic carbon filter or longer contact time to remove, while standard activated carbon handles free chlorine more easily.

Chlorination byproducts sit closer to the legal limit than most of what’s in this water. Chlorine reacts with organic matter to form disinfection byproducts, and OUC’s 2025 report shows the following levels:

Neither triggered an MCL violation, and both are legally compliant, but the TTHM number is close enough to its ceiling that it’s a legitimate reason for an Orlando household to prioritize broad organic-compound filtration, ideally from a product that publishes a specific tested reduction claim for disinfection byproducts rather than a general “removes chlorine taste” claim. Not every filter brand discloses that number the same way, which matters when comparing specific models later in this article.

Hardness is moderate, not severe. OUC states the average hardness of its water is 129 ppm, or about 7 grains per gallon. On the USGS scale, where 121-180 mg/L is classified as hard, that puts Orlando at the low end of the hard range, enough to leave spots on glassware and gradual scale buildup in a water heater over years, but well short of the extreme hardness some Southwest and Texas groundwater reaches.

Fluoride is a live topic in Florida right now, but for legal reasons, not a filtration one. Florida banned community water fluoridation statewide in 2025, and both OUC and OCU stopped adding fluoride on July 1, 2025, per that law.

OUC’s own materials put naturally occurring fluoride in Florida groundwater at an average of about 0.14 mg/L, well under the 4 ppm federal limit, but that figure is a general background estimate for the aquifer rather than a fresh, post-cutoff tap-water measurement. OUC’s 2025 report itself still lists fluoride as high as 0.89 ppm, reflecting samples taken before the July 2025 cutoff, when the additive was still in use. This is relevant for parents tracking dental health, but it’s not a reason to buy a filter, since the change removed an additive rather than introducing a contaminant.

Lead is a plumbing risk, not a source-water one. OUC has completed a full inventory of its distribution system and reports no lead service lines. Its most recent round of in-home tap testing (July 2023) found a 90th-percentile lead result of 2 ppb, well under the 15 ppb federal action level, with copper similarly under its 1.3 ppm action level. That’s a genuinely clean result at the utility level. The caveat OUC states directly: lead can still leach from plumbing and fixtures inside older homes, so a low citywide number doesn’t rule out an elevated reading at a specific tap, particularly in houses built before 1986.

PFAS is where the two utilities’ stories actually diverge. For a household deciding how much to worry about this, the practical answer is: inside Orlando city limits on OUC’s system, recent testing found no detectable PFAS; on OCU’s West Service Area or its Winter Garden supply, testing has found PFOS at or above the EPA’s new limit, though none of it has been confirmed as a formal violation yet. The rest of this section walks through which facility reported what, and when, for anyone who wants the underlying detail.

OUC’s own testing under the EPA’s Unregulated Contaminant Monitoring Rule (UCMR5) is the clean result; Orange County Utilities’ West Service Area and its Winter Garden supply are where PFOS shows up:

These individual UCMR5 samples come with a few important qualifications:

• Not a formal violation by itself: once compliance obligations apply, the EPA determines it using a running annual average across quarterly samples, not any single data point.
• Severity varies by facility: the Malcolm Road and County Road 535 readings are near-limit, while the Woodlark Plant’s 13 ppt is a more meaningful exceedance.
• Response and timing: Orange County has already approved a $4.5 million engineering contract with Tetra Tech for PFAS treatment at the Malcolm Road facility, and while the EPA has proposed (but not finalized) a two-year compliance extension to 2031 for eligible systems, the standing deadline remains April 2029 unless a utility applies for and receives one.

Practically, this gives a household on OCU’s west side, or on the Winter Garden system, a more concrete reason to look for a tested PFAS reduction claim than a household on OUC’s system inside Orlando city limits.

Ship-to-You Brands: Buy Online, Install Yourself

This category covers everything ordered through Amazon, Walmart, or a brand’s own site and installed without scheduling a technician. All of it ships to Central Florida addresses regardless of which utility serves your specific street.

Viomi: Viomi is a Nasdaq-listed water treatment brand (VIOT) that sells tankless under-sink RO systems and a carbon filtration system directly through water.viomi.com, shipping to the contiguous United States with free shipping on orders over $39. The lineup runs from a low-cost carbon filter to a flagship smart RO system, and which one fits an Orlando household depends heavily on the water-quality picture covered earlier in this article.

Two kinds of claims show up in the Viomi lineup below. NSF/ANSI certification means an accredited third party verified the system against a published standard (42: taste and odor, 53: health-effect contaminants like lead, 58: RO performance, 372: lead-free materials). SGS-tested reduction claims are separate lab results Viomi commissions and reports directly, covering specific contaminants at specific percentages. Both are legitimate, but they aren’t interchangeable, and the descriptions below note which is which.

For a household whose main complaint is chlorine-related taste, without a specific PFAS or hardness concern, Viomi’s Under-Sink Water Filtration System ($78.99) is a straightforward entry point: NSF/ANSI 372, 53, and 42 certified, filters to 0.5 microns, with chlorine, lead, and PFAS/PFOA/PFOS reduction listed on its product page alongside taste and odor. It connects to the cold water line with push-to-connect fittings, no drain modification needed; the dedicated faucet does need a spare hole in the sink or countertop, or drilling one (landlord sign-off in a rental), the same as any other under-sink filter in this category. The replacement cartridge runs $29.99, rated for 12 months or 8,000 gallons, roughly $30 a year. See the comparison table below for pricing, warranty, and return details.

For a household in west Orange County’s OCU service area, or anywhere else PFAS is a specific concern, Viomi’s V6 PRO (600 GPD, $379.99) and Viomi V8 PRO (800 GPD, $479.99) are tankless under-sink RO systems certified to NSF/ANSI 42, 53, and 58 performance standards plus NSF/ANSI 372 for lead-free materials, with SGS-tested claims covering PFAS (PFOS/PFOA), lead, copper, arsenic, nitrate, and fluoride. The Viomi V6 PRO’s certified TDS removal is listed at up to 91.9%, with heavy-metal reduction certified up to 96.9%.

Both systems use a 9-stage RO and carbon composite process, a 3:1 pure-to-drain ratio, and a smart faucet displaying live TDS readings and filter life. They measure about 16.3 by 5 by 12.8 inches (worth measuring the specific cabinet first). The main difference between the two is flow rate: 53 oz/min for the Viomi V6 PRO versus 71 oz/min for the Viomi V8 PRO, which matters more to a larger household drawing water back-to-back.

Installation is DIY; a plumber for the water-line and drain connection is a separate cost. See the comparison table below for filter cost, warranty, and returns.

At the top of the lineup, the Viomi M1 ($799.99) adds a touchscreen smart faucet, 1000 GPD flow (84.5 to 89 oz/min maximum), a 0.0001-micron RO membrane across 9 filtration stages, and a remineralization stage that adds calcium, magnesium, and other minerals back into the water after the RO membrane strips dissolved solids out, producing alkaline water with a more natural mineral taste rather than the flat taste some people associate with straight RO output.

It’s NSF/ANSI 42 and 58 certified for taste/odor and TDS reduction, NSF/ANSI 372 certified for lead-free materials, and backed by a separate SGS test showing lead reduction above 99.8%. For a household weighing chlorine taste, mineral taste, and PFAS/lead coverage at once, this addresses all three through one system, though remineralization only changes taste at the kitchen tap and doesn’t soften water elsewhere in the house (a separate whole-house hardness issue covered later).

Its product page doesn’t list a TTHM or HAA5 reduction claim, so a household whose main concern is TTHM specifically can use the PUR RF-9999 recommendation from the Quick Decision Guide above (the PUR section further below in this article has the certification detail). PUR doesn’t publish a comparable HAA5 group reduction claim for the RF-9999 either, so a household concerned specifically with HAA5 should look for a product with its own certified claim for that category rather than assume the same filter covers both. See the comparison table below for filter cost, warranty, and returns.

Viomi also has an entry point in this tier: its Inno 13-Cup Water Filter Pitcher ($14.99) uses NSF/ANSI 42-certified 4-stage filtration rated to reduce chlorine taste and odor by up to 97.2%, with a built-in electronic indicator that tracks remaining filter life, a feature most pitchers at this price point skip. Entry-level pitcher and faucet filters more broadly cover the lowest-cost, no-installation tier of ship-to-you filtration, and four more brands come up most often here: Brita, PUR, ZeroWater, and Clearly Filtered.

Brita pitchers use activated carbon aimed primarily at chlorine-related taste and odor, a reasonable match for the free-chlorine disinfectant OUC and OCU both use, though Brita doesn’t market a certified total dissolved solids (TDS) reduction claim. Brita’s own site currently lists its pitchers from $22.99 to $43.89 depending on capacity and filter type.

PUR relies on the same activated-carbon approach as Brita for chlorine taste and odor, also without a certified TDS reduction claim. PUR is sold primarily through third-party retailers like Amazon, Target, and Walmart rather than a single official checkout, so there’s no single list price to cite for it. Coverage of the TTHM/HAA5 byproducts discussed above varies by model, but PUR’s RF-9999 PUR PLUS faucet filter is the clearest current answer for a household focused specifically on trihalomethanes: PUR publishes two separate NSF/ANSI 53 data sheets for it, showing tested TTHM reduction results of 95% and 98.3% under two different test protocols, and neither sheet publishes a comparable HAA5 group reduction claim. More basic pitcher and faucet models may not carry that certification at all.

ZeroWater differs from Brita and PUR in both sales channel and filtration method: zerowater.com sells directly, and pricing varies by model, for example its 32-Cup Ready-Read Dispenser lists at $44.99 on zerowater.com (verified August 16, 2026), with the product page confirming it ships from and is sold by ZeroWater.com. Its 5-stage pitcher and dispenser filters use ion exchange to strip dissolved solids and are IAPMO-certified to NSF/ANSI 42 and 53 for lead, chromium, mercury, and PFOA/PFOS reduction, plus a separate TDS reduction claim; its ExtremeLife faucet-mount filter is WQA-certified for PFOA/PFOS and chlorine reduction but doesn’t carry that same TDS certification.

Clearly Filtered takes a different approach with a proprietary adsorptive media it calls Affinity Filtration, certified to NSF/ANSI 42 and 372, with independently tested reduction claims that go beyond taste and odor into lead and a broader contaminant list, which is part of why it shows up often in Florida-specific filter recommendations. Its pitcher costs more than Brita’s lowest-priced options, reflecting that broader testing.

Image Source: brita.com

Under-sink reverse osmosis (RO) systems sit a tier above pitchers and faucet filters in both cost and certification depth. Beyond Viomi’s tankless RO lineup covered above, APEC, iSpring, Waterdrop, and Aquasana are the other names that come up most often.

APEC is one of the longest-running names in DIY RO, selling tank-based systems that fit under a kitchen sink, with pricing that depends heavily on stage count and output rate:

• WQA-certified ROES-50 (50 GPD, 5-stage): $230.99
• WQA-certified RO-90 (90 GPD, 5-stage): $264.99
• WQA-certified RO-Hi fast-flow (90 GPD, 5-stage): $367.99
• 6-stage alkaline version: $409.99
• Tankless 1000 GPD ROTL-A1000 (pictured below, NSF/ANSI 372 and 58 certified): $599

Image Source: apecwater.com

iSpring, alongside APEC, is one of the two longest-running names in DIY RO. Its current lineup leans heavily toward tankless systems, but its 7-stage, NSF/ANSI 58-certified RCC7AK-UV is a tank-based model that competes directly with APEC’s tank-based lineup above, and runs $356.99. iSpring markets PFAS reduction on some listings, but the RCC7AK series’ NSF certification listing on info.nsf.org doesn’t include a PFOA/PFOS/PFAS category, so a household prioritizing PFAS should confirm the specific certification, not just the marketing claim, before relying on this model.

Waterdrop competes with a tankless design rather than APEC’s tank-based systems. Its tankless RO lineup spans roughly $219.99 (the 450 GPD T3-M) up to $1,599 (the 1600 GPD X16 and X16-S), with an 800 GPD model, the G3P800 (pictured below), currently listed at $876.99 for the bundle that adds a remineralization filter and UV sterilizing light on top of the base RO system.

Image Source: waterdropfilter.com

Aquasana is best known for tank-based RO and whole-house filtration systems, but the specific under-sink product covered in this comparison, the Claryum 3-Stage, takes a carbon-based approach instead of RO. That Claryum 3-Stage under-sink filter (also pictured below) lists at $349.99 (currently discounted to $174.99).

Image Source: aquasana.com

Depending on the specific model, these under-sink systems may carry certified reduction claims for dissolved solids, lead, or PFAS; check each product’s own certification listing rather than relying on marketing copy alone.

All prices below were verified August 16, 2026 on each brand’s own site unless otherwise noted; retail and promotional pricing changes, so check the current listing before budgeting. This table lists one row per specific product so models can be compared directly; full warranty and return policy language for each row is in the note below the table.

Warranty and returns, brand by brand: Skip to your brand below for the two numbers that matter most before ordering: how long the warranty lasts, and whether you can still return the item once it’s installed.

• Viomi:
  • Warranty: States a two-year warranty for qualifying direct U.S. purchases registered for personal residential use (filters and clearance items excluded), though the Viomi V6 PRO, Viomi V8 PRO, and Viomi M1 product pages’ own spec tables separately list a one-year term; confirm the exact length in writing before ordering.
  • Returns: Accepted within 30 days, but only if the item remains unused, unassembled, in original packaging, with proof of purchase, across every Viomi product in this article, which rules out installing a unit, testing it for a few days, and still qualifying for a return.
• Brita: 30-day satisfaction guarantee handled directly by Brita, plus a separate limited product warranty; returns otherwise follow the selling retailer’s policy. (per brita.com)
• PUR: 2 years on faucet systems, 90 days on pitchers, 30 days on filters either way; returns governed by the selling retailer. (per pur.com)
• ZeroWater: 90-day limited warranty on pitchers, dispensers, and TDS meters (30 days on filters); 2-year limited warranty on the ExtremeLife faucet filter specifically; returns follow the selling retailer’s policy. (per zerowater.com)
• Clearly Filtered: 24-month limited warranty (filters excluded); 30-day satisfaction guarantee on direct purchases (original shipping non-refundable, used filters ineligible). (per clearlyfiltered.com)
• APEC: 1-year warranty, extendable to 2 years by registering within 8 weeks of purchase; 30-day return window (RMA required, 10-50% restocking fee unless the item is unused and unopened).
• iSpring: 1-year manufacturer warranty, with paid extended coverage available (3, 5, or 10 years, $199.99-$599.99); 30-day return window (full refund if unopened, 15% restocking fee if opened, declining refund schedule after 30 days).
• Waterdrop: 1-year warranty on the G3P800 (2 years on eligible X-series models); 30-day “Worry-Free Returns” policy with a full refund or exchange.
• Aquasana: 1-year limited warranty on the system (filter cartridges excluded); 90-day return window, but the full system must be returned complete and the customer covers return shipping.

Local Install Brands Serving Orlando and Central Florida

This category covers companies where a technician tests your water, sizes a system, and installs it, typically as part of an ongoing service relationship rather than a one-time purchase.

Culligan operates a local Orlando service location offering water softening, filtration, testing, and delivery, backed by the national Culligan dealer network.

Kinetico is represented in the Orlando market through Orlando Water Inc, an independent authorized Kinetico dealer providing softeners and whole-home filtration systems.

RainSoft has an established Orlando presence offering softener systems and whole-home filtration, part of a dealer network the brand has run in North America since 1953.

EcoWater is represented locally through Cool Today, an Orlando-area plumbing company that installs and services EcoWater filtration and softener systems.

Independent multi-brand installers, such as Southeast Water, have served Central Florida since the 1980s, typically leading with a water test before recommending anything.

A system sized for your home, professional installation, and ongoing service costs materially more than a ship-to-you unit; pricing is generally quote-dependent (though some dealers, including Culligan’s Orlando location, publish a starting subscription or financing rate), so expect a home visit and water test before a final number. This is the category to reach for if the actual goal is whole-house softening, since none of the ship-to-you RO or carbon systems covered above address hardness beyond the point of use.

Waterdrop is a partial exception: it sells standalone whole-house softener units separately from its RO and carbon lineup, a middle option worth a look. Waterdrop describes them as pre-assembled and easy to install, though its own FAQ recommends appointing an installer to avoid inconvenience.

Comparison at a Glance

Frequently Asked Questions

Is Orlando tap water safe to drink? Yes. Both OUC and Orange County Utilities publish annual water quality reports showing compliance with EPA and Florida Department of Environmental Protection standards. Meeting legal limits doesn’t mean every household will find the water tastes ideal or that every localized concern (like the PFAS detections in parts of Orange County’s west service area) is zero, which is why filtration is still common in a system that’s technically in compliance.

Does Orlando’s water utility use chloramine? No, at least not for OUC. OUC’s 2025 Water Quality Report describes a treatment process of ozone followed by sodium hypochlorite (a chlorine-based disinfectant), and OUC’s website FAQ states directly that it does not use chloramine, despite that claim appearing on several third-party water-quality summary sites. Orange County Utilities’ reports likewise describe chlorination rather than chloramine treatment.

Is Orlando’s water hard? Moderately. It sits at the low end of the USGS “hard” classification, roughly what a homeowner would notice as occasional glassware spotting and slow scale buildup over years rather than the more aggressive hardness common in parts of the Southwest and Texas.

Does Orlando still add fluoride to its water? No. As of July 1, 2025, Florida state law (Senate Bill 700) banned community water fluoridation statewide, and both OUC and Orange County Utilities stopped adding fluoride. Low levels of naturally occurring fluoride remain in the aquifer.

Is there PFAS in Orlando-area tap water? It depends on which utility serves your address. OUC’s own testing found no detectable PFAS. Orange County Utilities’ West Service Area (the Malcolm Road and County Road 535 facilities) and, separately, the consecutive system supplied by the City of Winter Garden that serves other OCU accounts, have both recorded PFOS results at or above the EPA’s 4.0 ppt limit, with the Winter Garden system’s Woodlark Plant as high as 13 ppt. See the PFAS section above for the full facility-by-facility breakdown and how to confirm which utility and facility serves your address.

Do I need a whole-house softener or just a drinking-water filter? If your concern is chlorine-related taste, disinfection byproducts, lead, or PFAS in the water you drink and cook with, a point-of-use filter, pitcher, faucet, or under-sink, with the right certification addresses that. If your concern is water spots, scale on fixtures, or reduced appliance life, that’s a whole-house hardness issue that only a softener sized for your home’s actual hardness level resolves.

Bottom Line

Orlando’s tap water comes from a protected aquifer that both utilities describe as a high-quality source rather than a surface reservoir. The main things worth filtering for are chlorination byproducts that sit close to their legal limit, moderate hardness, and, specifically in parts of unincorporated Orange County rather than inside Orlando city limits, the PFAS detections detailed above.

Ship-to-you brands like Viomi, Brita, Clearly Filtered, APEC, iSpring, and Waterdrop are the fastest way to address the chlorination byproducts and PFAS concerns at the point of use, though not the hardness issue; local installers like Culligan, Kinetico, RainSoft, and EcoWater are the right call for whole-house hardness instead (Waterdrop also separately sells standalone whole-house softeners.) Checking which utility actually serves your specific address, OUC or Orange County Utilities, and matching the filter to what that utility’s own report shows, matters more here than picking a brand name first.